![Sneakernomics: Five Things You Didn't Know About Nike's 'Lifetime' Contract With LeBron James | Lebron james, Lebron, Athlete Sneakernomics: Five Things You Didn't Know About Nike's 'Lifetime' Contract With LeBron James | Lebron james, Lebron, Athlete](https://i.pinimg.com/736x/d5/8e/72/d58e723d2f771e998d538adde0c7ca69--retail-trends-lebron-james.jpg)
Sneakernomics: Five Things You Didn't Know About Nike's 'Lifetime' Contract With LeBron James | Lebron james, Lebron, Athlete
![From Conor McGregor to Cristiano Ronaldo, these are 2021's top paid athletes in the world – how did they each make over US$100 million in the past year and who's the richest? From Conor McGregor to Cristiano Ronaldo, these are 2021's top paid athletes in the world – how did they each make over US$100 million in the past year and who's the richest?](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/06/16/ff81a463-6946-4c56-9f5a-ec885a487b17_19c7f3f5.jpg?itok=kKiZPmQq&v=1623834677)
From Conor McGregor to Cristiano Ronaldo, these are 2021's top paid athletes in the world – how did they each make over US$100 million in the past year and who's the richest?
![Forbes on Twitter: "Cristiano Ronaldo ranked No. 3 on this year's list. He has a lifetime deal with Nike and is behind the CR7 business of branded clothing, accessories, hotels and gyms Forbes on Twitter: "Cristiano Ronaldo ranked No. 3 on this year's list. He has a lifetime deal with Nike and is behind the CR7 business of branded clothing, accessories, hotels and gyms](https://pbs.twimg.com/media/E1OLADOXMAEoCc-.jpg)
Forbes on Twitter: "Cristiano Ronaldo ranked No. 3 on this year's list. He has a lifetime deal with Nike and is behind the CR7 business of branded clothing, accessories, hotels and gyms
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZG_20190828142017.jpg)